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900.care sells waterless personal care products and lets you add tap water at home | Prime Time News24


Right here’s the cruel fact behind private care merchandise: you’re principally shopping for water and plastics. The primary ingredient in a bottle of shampoo or bathe gel is water, and by far. It’s combined with a bunch of energetic components. And since it’s a “pre-mixed” product, firms spend some huge cash on plastic bottles to move these merchandise to your lavatory.

French startup 900.care desires to attempt one thing new. As an alternative of shopping for a brand new bottle of bathe gel each time you want some bathe gel, the startup focuses on the energetic components.

In your first order, you obtain an empty, reusable plastic bottle with a pump. You place a tiny stick of compacted powder within the bottle, add some water and wait just a few hours. It’s then prepared to make use of. The following time you want extra bathe gel or shampoo, you solely want a brand new stick (and a few faucet water).

“You retain all the advantages of utilizing bathe gel, for instance. Our bathe gel lathers, it has the identical texture, it smells good, and so forth. However you didn’t purchase any plastic and also you didn’t carry any water,” co-founder and CEO Aymeric Grange advised me.

And 900.care raised a €21 million funding spherical a few months in the past ($23 million at right this moment’s change charge) as its merchandise have been working fairly properly in its dwelling nation. Lombard Odier Funding Managers is main the funding spherical with present buyers White Star Capital, Swen Blue Ocean and Founders Future additionally collaborating.

900.care adopted the direct-to-consumer playbook as clients can solely purchase merchandise on its web site. As you all the time want new private care merchandise, the corporate additionally determined to promote its merchandise as subscriptions completely.

In 2023 alone, 900.care generated €10 million in income ($10.8 million). The startup has 90,000 purchasers with 235,000 energetic subscriptions — every consumer can have a number of subscriptions.

Along with shampoo and bathe gel, 900.care additionally sells foaming hand cleaning soap, dish cleaning soap, laundry and dishwasher tablets, in addition to just a few different merchandise. The corporate estimates that it prevented the equal of three.5 million plastic bottles of waste.

The small prints

900.care’s merchandise additionally signify a superb enterprise alternative. Each few weeks, clients obtain an envelope with new sticks for his or her hygiene and residential merchandise. As a result of these compacted powder sticks are fairly small, they slot in a standard envelope and may be despatched as regular mail. 900.care saves cash on delivery charges.

Equally, factories and manufacturing traces are fairly small as they don’t want enormous basins to combine water with energetic components. They solely want to combine up totally different powders and compact the combo to show it into tiny sticks.

“For the compacting and industrialization stage, the massive problem was that there was nobody who knew how to do this. Initially, we began working with individuals who had been concerned in cosmetics,” Grange stated. “However we quickly realized that this wasn’t going to work. They couldn’t sustain with the tempo, and the factories weren’t designed for it. So through the second quarter of 2023, we opened a manufacturing unit in Saint-Etienne, devoted to compacted powder.”

This new manufacturing unit will work completely for 900.care however remains to be operated by a accomplice. However the truth that all the pieces has been particularly designed for 900.care’s has drastically improved the corporate’s margins.

The startup thinks it might attain €100 million in income inside three years as it’s about to develop to different European nations past France, Belgium and Switzerland. However the firm nonetheless expects to show a revenue this 12 months.

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