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From Rejection To Success: Meet Anubhav Dubey, The 23-Year-Old Entrepreneur Behind The Rs 150 Crore Chai-Sutta Bar’


New Delhi: For those who’ve ever stepped into one of many trendiest café chains in your nation, Chai Sutta Bar, likelihood is you have skilled a slice of Anubhav Dubey’s outstanding journey. Earlier than 2016, the notion of tea-selling evolving right into a multimillion-dollar enterprise appeared unbelievable.

Opposite to the standard perception that success hinges on securing a spot in prestigious establishments like IITs, IIMs, or cracking the UPSC examination, Anubhav Dubey’s narrative shatters this fable. His story epitomizes resilience, willpower, and entrepreneurial ingenuity. Regardless of setbacks in aggressive exams, Anubhav, together with co-founder Anand Nayak, solid forward to determine Chai Sutta Bar, now a thriving café chain exceeding Rs 100 crore in income.

Born in 1996 in Madhya Pradesh’s Rewa district, Anubhav’s entrepreneurial journey took an unconventional route. Regardless of familial expectations of pursuing a profession in civil providers, Anubhav found his calling lay in entrepreneurship after dealing with examination failures.

Undeterred, in 2016, Anubhav teamed up with fellow graduate Anand Nayak to embark on a novel enterprise. With restricted sources, the duo pooled collectively Rs 3 lakhs to kickstart their tea enterprise. The inaugural Chai Sutta Bar outlet, strategically positioned reverse a women’ hostel in Indore, launched tea fans to a novel expertise.

Chai Sutta Bar’s success stems from its modern idea of serving ‘Style The Kulhad Chai’ in a smoke-free, bar-like ambiance, prioritizing well being and wellness. By mixing conventional Indian tradition with up to date aptitude, Chai Sutta Bar emerged as a sought-after vacation spot for tea aficionados nationwide.

Through the fledgling days, monetary constraints posed challenges for Anubhav and Anand, who relied on borrowed objects and second-hand furnishings to furnish their inaugural outlet. Nonetheless, their grassroots branding method, marked by handcrafted signage and a relatable theme, struck a chord with the youth.

Regardless of dealing with stiff competitors and useful resource limitations, Anubhav and Anand persevered. Their introduction of ‘Chai’ in Kulhads, coupled with a various taste vary, resonated with the area people, notably college students.

By way of grassroots advertising and marketing and a concentrate on health-conscious branding, Chai Sutta Bar swiftly gained traction. The model’s enlargement from a single outlet to 165 places throughout a number of nations underscores its meteoric rise.

Furthermore, Chai Sutta Bar’s dedication to sustainability, evident in its use of conventional kulhads and help for native pottery communities, underscores its dedication to environmental stewardship.

Anubhav Dubey’s journey serves as a beacon of inspiration for aspiring entrepreneurs and people grappling with setbacks. His narrative underscores the transformative energy of perseverance and the flexibility to establish alternatives amid adversity.

As Chai Sutta Bar continues to carve its area of interest within the café panorama, Anubhav Dubey’s saga will endure as a testomony to the triumph of willpower and imaginative and prescient. His story encourages people to chart their very own course to success, no matter the challenges encountered en route.

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