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India's JioCinema launches Rs 29 premium tier featuring ad-free, 4K viewing | Prime Time News24


JioCinema launched a brand new month-to-month subscription plan on Thursday, with the bottom tier costing simply 35 cents. The revamp within the pricing technique comes because the market-leading service seeks to exert higher stress on rivals together with Netflix and Prime Video.

The service — backed by Asia’s richest man, Mukesh Ambani — launched two month-to-month tiers: Indian rupees 89 ($1), that includes assist for 4 simultaneous display screen entry, and Rs 29, with single-screen entry. Other than the simultaneous viewing, each tiers provide equivalent options, together with an ad-free expertise, the flexibility to stream in 4K, and obtain for offline viewing.

JioCinema Premium subscribers will have the ability to benefit from the ad-free expertise throughout the platform, together with on the continued well-liked cricket match, the Indian Premier League, a spokesperson confirmed to Prime Time News24. JioCinema Premium additionally contains entry to all the pieces else on the platform, which features a huge library of content material from Peacock, HBO, Paramount, and Warner Bros. Discovery.

JioCinema had launched an annual premium tier with the worldwide catalog at Rs 999 final yr. Viacom18, the mum or dad agency of JioCinema, is discontinuing the sooner tier, and people who had subscribed to it is going to be robotically converted to the brand new plan, in response to the spokesperson.

The service will even proceed to supply ad-supported streaming of the cricket match at no cost, the spokesperson added.

The revamp within the pricing follows Ambani’s Reliance — which owns the vast majority of Viacom18 — merging its media enterprise with the native unit of Disney earlier this yr. The three way partnership, whose worth has been pegged at $8.5 billion, stands to seize 85% of India’s on-demand streaming service viewers and about half of the TV viewers, in response to analysts. Disney operates the favored streaming service Hotstar in India and Southeast Asia.

JioCinema can also be undercutting rivals Netflix and Prime Video with its new 35-cent premium tier, a fraction of their most cost-effective plans priced at $2.40 and $2.15, respectively, in India.

Reliance and Disney additionally agreed to spend about $6 billion on the five-year streaming and broadcasting rights of Indian Premier League two years in the past. Although Viacom18 plans to proceed to supply an ad-supported IPL streaming expertise at no cost to shoppers, it does plan to get better a lot of the funding it has made within the subsequent three years.

“The introduction of JioCinema Premium breaks the quite a few value and high quality obstacles that exist in accessing premium leisure,” mentioned Kiran Mani, CEO of Viacom18 Digital, in an announcement. “With 4K streaming, best-in-class audio, offline viewing and no machine restriction all at a customer-centric pricing is certain to democratise entry to high quality leisure for all of India.”

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