Argentinian star ahead Lionel Messi joined arms with a well-liked residence enchancment retail firm Lowe’s, as his reputation has elevated within the US since he began taking part in with Inter Miami CF final 12 months.
In response to the settlement, the North Carolina-based retailer chain will likely be Inter Miami’s official associate in residence enchancment.
The ironmongery store additionally partnered with South American soccer event Copa America through which the 36-year-old Messi is to take part.
In a advertising technique to faucet soccer followers, Lowe’s wrote on its web site Thursday: “To seize the hearts and minds of shoppers by means of a shared love for soccer, Lowe’s is delivering a hat trick for soccer followers. Lowe’s is partnering with the perfect soccer participant on the earth, Lionel Messi, Main League Soccer Membership Inter Miami CF and the upcoming CONMEBOL Copa América 2024 USA.”
“Messi just isn’t solely the perfect participant on the earth who can rating a purpose on a dime, however he’s additionally the highest assister in historical past, with over 350 assists all through his profession,” Gerardo Soto, was quoted as saying by Sportico.
Soto, who’s Lowe’s vp of name advertising and sports activities partnerships, additional added: “Partnering with Leo completely displays Lowe’s shared ardour for helping our clients.”
The US males’s nationwide soccer crew which is ready to host Brazil for a pleasant match on June 12 after dealing with Colombia on the FedExField in Landover, Maryland on June 9.
When will Copa America 2024 begin?
The COPA America 2024 will kickstart on June 20 on the Mercedes-Benz Stadium in Atlanta.
The ultimate will likely be performed on July 14 on the Exhausting Rock Stadium in Miami, in keeping with Fox Sports activities, with matches hosted by 14 cities throughout the USA.
